Sons of Now (SON) modernizes the age-old ritual of men gathering around a fire to better themselves. We transform this primal tradition into a group uniquely tailored for our fast-paced, ever-changing world.

It's precisely the kind of initiative our society urgently needs, as we face an unquestionable and dire crisis in masculinity. Anger, confusion, shame—these emotions plaguing the modern man demand open discussion and compassionate support.

Amidst this unique cultural precipice, it can be hard to even know who a man is supposed to be today…Ought we become “alphas” intent on reclaiming power? Hyper-sensitive men eager to apologize for our very existence? Men who performatively adopt indigenous rituals—all sage, whispery voices, and sleek personas?

How about men who, in response to these existential questions, pursue a never-ending cul-de-sac of workshops and personal enlightenment retreats? Or men who continue, unthinkingly laser-focused on building our businesses, deaf to the political and environmental noise? 

SON was created to answer these questions—to help define modern masculinity within a community of men who want to be as well as they can be in this wild world.

Because the “crisis in masculinity” is only part of the story.

Today, men also face emergent and unprecedented opportunities. The information age has created the ideal conditions for men to train their body-mind, equipping themselves to meet modern challenges head-on. In fact, there's never been a better time to be a man committed to personal evolution. 

This group was formed for those who wish to step forward with intention and vitality to be part of the solution, for themselves as much as for others. It is for those who wish to prioritize the mission of their hearts over mere material gain. It is for those who wish to break free from constricting narratives about masculinity and leadership.  

Through this work, we'll nurture a new generation of men: healthy, high-integrity, emotionally adept, and socially impactful stewards for our complex world.

A new vision for masculine leadership

Here, we are not looking to funnel you into any prescriptive version of what it means to be a man. Instead, we’re creating a space for you to discover your authentic Self.

At its core, SON is a process group dedicated to deep transformational work. Think of it as a powerful fusion of group processing, psychotherapy, coaching, and alchemical badassery—all within a supportive community of like-minded men.

The heart of our work lies in rain-or-shine weekly meetings where we engage in honest, open dialogue and share soulful presence. In this space, we support, challenge, and celebrate each other. We work towards helping each one of us to realize our personal visions and dreams. We help each other embody healthy, mature masculinity. And amidst the deep work, there’s plenty of room for laughter and camaraderie.

What sets SON apart is not just its approach, but its intimate size and exceptional members: talented founders, entrepreneurs, executives, spiritual practitioners, and creatives. Consider SON your personal Board of Directors for life. Sound us out, get our counsel, and please, give some too.

Because there is no better way to invigorate your daily state of being and refine your life’s purpose than by regularly keeping council with a group of men deeply committed to your evolution—and their own.

We're curious—what insights might emerge from your dedicated inquiry? How might your understanding of yourself and your masculinity evolve? Better yet, what does our version look like? And how much better can we be, together?

Join us and find out.